As Chief Marketing Officer, Heather is responsible for leading i2c’s global marketing and corporate communications efforts. Heather brings over 15 years of experience and expertise in financial services.
Most recently, Heather was at IBM serving as the CMO of industry Platforms focused on the launch of IBM Blockchain and the Watson for Financial Services AI powered portfolio of products.
Prior to this, Heather spent 10 years at Visa holding a number of leadership positions including SVP Emerging Products Marketing. During her tenure at Visa, she launched Visa’s super premium Signature Preferred platform, re-defined Visa’s Marketing Consulting Practice and launched Visa’s digital wallet offering. Heather also spent her early career in advertising as a strategist focused on bringing target insights to clients’ advertising and marketing efforts.