Republished from PYMNTS.com eBook: Payments: The Connected Economy’s Power Source – March 2021
Payments’ greatest potential to be transformational lies in shifting the focus of innovation in payments from payment itself to the user journey. As such, I think we‘d do well to challenge the idea of payments as a product and the idea that they are somehow central to transformation.
Where does transformation come from?
Transformative payment innovation today is more likely to come from someone in a very different business.
Take the case of Lyft or Doordash or the gig economy more broadly. It emerged as an entirely new business model, but it was never about payments. Payments were merely a problem to solve. Sure, new use cases that later became “products” had to be developed to remove friction from the passenger and driver experience, but that happened along the way to something bigger.
Payment should be an afterthought or given no thought at all
Consider a different infrastructure business you probably do not associate with transformation: electricity. Think about how its reach, standards and reliability continue to support so many appliances, devices, and industries almost invisibly decade after decade, year after year.
So, what should be the job of our payments infrastructure?
One aspect of it to be sure is making the payment component, like electricity, the least evident part of the system. The less visibility and friction the better. But, if seamlessness is where the greatest potential lies, then we must have a hard look at things like reliability, scalability, and security.
Mission-critical lip service
Today, payments are a mission-critical business in word, but not in deed. The frequency and the true cost of downtime are unacceptable and incongruent with the idea of transformational change. That’s why at our company we‘ve made reliability part of our purpose, investing in aviation-level availability, replacing hardware every three years and owning our own IP block, among other measures.
But, reaching our full potential as an industry requires that and something more.
Match the customer’s energy
If we hope to do something truly special in this business, then we need to change the way we think about customers. To do things the old way is not good enough. Not in an industry with such potential for co-creation. Too much is lost in doing business that way. We need to do a better job of cultivating and matching the energy, curiosity and willingness to question that today’s partners bring with them. We must continue to offer more self-service tools to help these visionaries iterate from concept through product cycles more quickly and without compromise.
The sooner more of us begin to embrace these ideas and others, the more transformative we will be.
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As founder and CEO of i2c, Amir is responsible for defining a clear vision and setting strategic direction for the company. Today, as market opportunities for payments & emerging commerce continue to expand at a dramatic rate, Amir is leading i2c's continued push to innovate the enabling infrastructure and solutions that transform commerce. Today's consumers want choices, and Amir's vision is to build the flexible solutions they seek in an increasingly mobile and global world. Recognized as a pioneer in the prepaid/stored value industry, Amir founded software development firm Innovative Private Limited in 1987 and led the global launch of the transaction processing platform FastCash. Propelled by the success of Innovative, he founded i2c, Inc. in 2001 to bring next-generation processing solutions to the payments industry. Contributing to the company's expansive growth curve, under Amir's guidance, i2c has introduced a number of industry firsts, including card-linked offers, event-driven account holder communications and gift card voice personalization.
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