Blog

Five Ways to Reduce Cardholder Churn Through Marketing & Loyalty Programs

Five Ways to Reduce Cardholder Churn Through Marketing & Loyalty Programs

Last week we blogged about using your processing platform to gather knowledge about your card holders, and how this provides the insights you need to market to them as individuals. The goal is to connect with them so you can retain and grow them as valued customers. So we thought it would be worthwhile to take a deeper look into the topic in this week’s post, specifically focusing on cardholder churn.

Continue Reading
Basic Steps Toward Building Customer Insight

Basic Steps Toward Building Customer Insight

In this day and age when the competition is stiff and customers are cynical, using the right analytics is absolutely critical for improved decision making in prepaid / stored value programs. To be successful, the program must understand the consumer as an individual – not just a card product user – and focus on delivering features and services that will fit their lifestyle. The intelligence gained through program analytics is key to this understanding.

Continue Reading
Consumer Centericity – The Key to Success

Consumer Centericity – The Key to Success

Welcome to the first edition of the i2c blog. You probably know i2c is a trusted Silicon Valley based payment, loyalty and marketing solutions provider supporting credit, debit and prepaid  programs in plastic, virtual and mobile form around the world.  Now, that gets the marketing pitch out of the way, as this blog is not about us, or our products.  We intend it to be a forum for discussion on trends of the industry and our observations and recommendations.

Continue Reading