REDWOOD CITY, Calif. – February 2, 2024 – i2c Inc., a leading provider of banking and payments solutions, and PYMNTS Intelligence, have released the results of a new survey revealing Generation Z is largely dissatisfied with many existing credit card reward structures and instead would prefer innovative, personalized incentives.
i2c sponsored the survey, which was conducted by PYMNTS Intelligence. A cross section of 3,233 consumers in the United States were polled between Nov. 14 and Nov. 28, 2023 to explore consumer behaviors and attitudes related to the rewards offered by credit card loyalty programs.
The survey found:
- More than 8 out of 10 credit card users have reward plans, while 73% have made use of them in the last 90 days
- Reward offers are most common with spending on groceries (42%), restaurants(33%), and clothing and accessories(36%) offers rewards programs
- Generation z has the lowest participation in cashback compared to other consumers, perhaps driving a lower satisfaction
- 31% of consumers report friction while trying to redeem rewards within the past 90 days
The full report of survey results is available free for download and can be found at: https://www2.i2cinc.com/report-credit-economy-reward-programs. Download to see full insights into what drives interest in and usage of credit card loyalty programs among each generation, pain points associated with rewards, and the importance of personalization to these audiences.
About i2c Inc.
An award-winning global financial technology innovator powering credit, debit, prepaid, core banking, and money movement solutions, i2c unifies banking and payments in an all-in-one platform, transforming product personalization with a customer-centric architecture and accelerating speed-to-market with composable building-block solutions. Financial institutions and fintechs globally trust i2c to help them quickly and efficiently configure and scale differentiated financial offerings in an evolving, competitive market. Powered by innovation and driven by trust for more than 24 years, i2c blends modern ingenuity with expert reliability to supercharge exceptional banking and payments experiences for millions of users and billions of transactions worldwide.
For more information, visit i2cinc.com and follow us at @i2cinc.