7 Laws Campaign Outlines Requirements to Drive Program Profitability
REDWOOD CITY, CA. – May 18, 2015 – i2c has launched its “7 Laws of Prepaid Success” program, an expert series of resources which provides a powerful set of insights, best practices and tools to issuers and program managers. The series explains how to run more profitable prepaid programs, attract new customers and more effectively manage costs.
Drawing on over a decade of experience as a global prepaid processor i2c takes note of every stage in a card program’s life cycle. The seven laws include insights ranging from how to generate non fee based revenue, to increasing customer engagement as key elements involved in successful prepaid strategies.
Marc Winitz, i2c’s CMO comments, “The prepaid market continues to grow and evolve with a myriad of new use cases that include embedding payment capabilities into business processes for highly differentiated user experiences, as well as optimizing more traditional prepaid applications. Given that, there are proven steps that separate winners from losers in the highly competitive global prepaid market. As a leading prepaid processor and technology provider, we are providing a blueprint that can positively impact the bottom line of any prepaid program or use case”.
Market drivers including increased customer demands and an abundance of program choices are changing the game for successful prepaid offerings. Understanding critical KPIs, proper market segmentation and the role of successful program management to drive profitability are all imperative to achieve success in today’s changing payments’ landscape.
One of the primary challenges facing program managers relates to creating new revenue streams as fee income continues to come under pressure due to market maturity and regulatory requirements. Prepaid processors can help to deploy more comprehensive user experiences through the use of mobile solutions, integrating data driven insights around consumer behavior, that are coupled with geo-location and event driven offer capabilities. Taken collectively these areas provide context that drives a better consumer experience.
“Market responsive platforms and a disciplined approach to program management are required to deliver highly differentiated user experiences demanded by consumers. Card issuers and program managers can leverage i2c’s 7 Laws framework to attract more customers, keep them engaged and grow their portfolios”.
Learn more about “7 Laws of Prepaid Success” Expert Series,
About i2c Inc.
An award-winning global financial technology innovator powering credit, debit, prepaid, core banking, and money movement solutions, i2c unifies banking and payments in an all-in-one platform, transforming product personalization with a customer-centric architecture and accelerating speed-to-market with composable building-block solutions. Financial institutions and fintechs globally trust i2c to help them quickly and efficiently configure and scale differentiated financial offerings in an evolving, competitive market. Powered by innovation and driven by trust for more than 24 years, i2c blends modern ingenuity with expert reliability to supercharge exceptional banking and payments experiences for millions of users and billions of transactions worldwide.
For more information, visit i2cinc.com and follow us at @i2cinc.