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Basic Steps Toward Building Customer Insight

In this day and age when the competition is stiff and customers are cynical, using the right analytics is absolutely critical for improved decision making in prepaid / stored value programs. To be successful, the program must understand the consumer as an individual – not...

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Consumer Centricity – The Key to Success

Welcome to the first edition of the i2c blog. You probably know i2c is a trusted Silicon Valley based payment, loyalty and marketing solutions provider supporting credit, debit and prepaid  programs in plastic, virtual and mobile form around the world.  Now, that gets the marketing...

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