Case Studies

Future forward. ​Experience driven.​

Square grows SMB penetration through credit

The Starting Line

Limited SMB penetration

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    Square needed to expand SMB reach with a credit card enabling them to.

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    Pay their card from the same Square system where they take payments, view balances, save for taxes, etc. without a new app or log in.

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    Put more money back in their business through rewards, free processing when they spend, and no annual/late fees.

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    Adjust credit limits based on sales processed with Square to access cash to grow their business.

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The Finish Line

Increased SMB growth with exceptional 
credit card offering!

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Integrated API seamlessly into customer ecosystem enabling full range of account management within existing UI/UX.

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Enabled ultimate flexibility to test price sensitivity and tailor value propositions with integrated, configurable onboard offers, rewards, and pricing.

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Addressed key working capital/cashflow management use cases with dynamic underwriting and client-defined line assignment.

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