Leading fintech company creates the world’s first digital bank for Millennials, Gen Z gamers and esports enthusiasts
REDWOOD CITY, Calif. – February 23, 2021 – i2c Inc., a leading provider of digital payment and banking technology, today announced its partnership with fintech company Zytara, the pioneering digital banking platform and payment network designed for Millennials, Gen Z gamers and esports enthusiasts. The partnership, which follows Zytara’s recent ZUSD stablecoin launch announcement, brings together two financial visionaries whose goal is to build the future of payments.
Zytara’s digital banking platform will offer its customers an array of products and services including a spending account, virtual and physical debit cards and access to investing tools. Other features, tailored to gamers, include limited-edition branded cards, integrated automated payments for online gaming tournaments, player-to-player transfers, and easy-to-use parental controls.
The Zytara app will also add support for key digital assets, including ZUSD. Redeemable for US dollars on a 1:1 basis and designed for the future of finance, esports and gaming, ZUSD enables users to send and receive payments at the speed of the internet, from anywhere in the world. The introduction of ZUSD further showcases Zytara’s commitment to innovation.
“We’re proud to partner with Zytara on this ground-breaking and globally ambitious initiative,” said i2c’s CEO Amir Wain. “Their vision of creating specific financial products tailored to this untapped and fast-growing demographic is a great example of the kind of innovation fintechs are bringing to life in 2021.”
“Zytara combines financial services and features in a way that gamers and esports enthusiasts can embrace as their own,” said Al Burgio, Founder and CEO at Zytara. “Our mission is to give them a unique set of tools that deliver financial support, inclusion and literacy. Our partnership with i2c will build on our foundations and help us achieve this on a global scale.”
About Zytara
Founded in 2019, Zytara is a financial technology company focused on supporting Millennial and Gen Z gamers and their households. Through the Zytara mobile app, members can sign up for a spending account tailored to gamers and esports fans, with branded debit cards, automated payments for online gaming tournaments, player-to-player (P2P) transfers, and easy-to-use parental controls that enhance financial literacy and provide parents with peace of mind. Zytara, working with regulated partners, will add investing accounts to the mobile app, enabling members to buy and sell stocks and ETFs as well as round up at point of sale. Zytara is partnering with leading esports teams to provide tailored user experiences for their fans in the Zytara mobile app. As part of Zytara’s mission and pledge towards financial inclusion, the company plans to add app support for key digital assets including a tokenized U.S. dollar (ZUSD). For more information, visit www.zytara.com
About i2c Inc.
An award-winning global financial technology innovator powering credit, debit, prepaid, core banking, and money movement solutions, i2c unifies banking and payments in an all-in-one platform, transforming product personalization with a customer-centric architecture and accelerating speed-to-market with composable building-block solutions. Financial institutions and fintechs globally trust i2c to help them quickly and efficiently configure and scale differentiated financial offerings in an evolving, competitive market. Powered by innovation and driven by trust for more than 24 years, i2c blends modern ingenuity with expert reliability to supercharge exceptional banking and payments experiences for millions of users and billions of transactions worldwide.
For more information, visit i2cinc.com and follow us at @i2cinc.