As customer expectations for access to more banking activities rise, financial institutions are under pressure to reduce their reliance on their branch network and put their investment in digital capabilities. This change requires FIs to flip their customer engagement model from one that uses digital as an extension of the physical distribution points—brick and mortar experience—to one that is digital-first.
Recognizing that competing on products and services is no longer a sustainable strategy, many financial institutions are focused on innovating their digital experience to create new and more meaningful ways to interact with their customers. Download our white paper, Driving Growth Through Digital Innovation, written in partnership with Aite Group, to:
Click here for more information on i2c’s digital payments platform.