Prepaid card programs can drive significant revenue and strengthen the overall profitability of a merchant or viability of an organization—when done correctly.
However, prepaid card program management is not easy. Compared to credit or debit programs, prepaid card programs are more complicated, experience higher churn, and offer slimmer margins. For program managers, understanding the intricacies of prepaid programs and building and executing well-designed strategies are important success factors. This eBook provides seven best practices for successful prepaid card program management and a blueprint for profitability.