Payments Innovation

At i2c, we don't just talk about innovation. We live it.

We are dedicated to making our clients successful while improving the way consumers complete financial transactions. This drives us to continually innovate and has resulted in i2c being first to market with many ground-breaking products and new ways of thinking.

 

June 2013
  • in Payments Innovation

    Content Management System (CMS)

    by Asif Aleem

    To simplify the effort involved in updating websites for customer account access, i2c developed a Content Management System (CMS). The CMS enable clients to add content, add or change functionality, modify menus and change artwork on their MCP customer websites without getting IT resources involved. The tool features a simple drag & drop editor and allows clients preview all changes before deployment, which happens in real-time with no website downtime. Download the CMS data sheet.

    2012
  • in Payments Innovation

    Next-Generation Multi-Pursing

    by Asif Aleem

    MCP’s multi-pursing technology, first introduced in 2003, was enhanced to provide greater value and usability to end consumers. The addition of real-time budgeting controls meant that funds could be designated across multiple purses and “rules” applied to each separately. For example, an account holder could create a purse for each of their family members and designate usage parameters on a purse-by-purse basis. Additionally, MCP’s multi-currency feature was expanded to enable individual account holders to maintain purses in different currencies. Read more about MCP’s multi-currency capabilities.

    2012
  • in Payments Innovation

    i2c Engage Loyalty Platform

    by Asif Aleem

    With the launch of Engage, i2c’s loyalty and marketing platform, companies were able to redefine how they market to and communicate with customers. Engage made it possible for companies to react in real-time to customer locations and transaction events with personalized and highly targeted offers and/or communications. This revolutionized the speed with which marketing campaigns could be executed and allowed companies to be more relevant to their customers. Read more about i2c Engage.

    2011
  • in Payments Innovation

    Predictive, Multilingual Mobile Messaging

    by Asif Aleem

    i2c’s support for Push (Mobile Terminated), Pull (Mobile Originated) and USSD messaging makes text communications easy and comfortable for your customers. Their multilingual capabilities enable customers to communicate in their preferred languages while equipping clients with mobile features deployable worldwide. Our Pull Messaging feature, which allows customers to receive account information by texting keywords to you, is built to support keyword aliases. Keyword aliases are used to predict customers’ text requests, eliminating the frustration that occurs when customers forget or mistype a keyword. Download our Mobile Capabilities datasheet to learn more about mobile messaging.

    2009
  • in Payments Innovation

    Real-Time Digital Offers

    by Asif Aleem

    i2c’s digital offer technology allows incentives or rewards to be delivered to customers in real-time, linked to their accounts and redeemed transparently through use of the account. This breakthrough technology not only created an additional tool for clients to differentiate their programs, but brought tremendous value to consumers and retailers.

    2008
  • in Payments Innovation

    Gift Card Personalization

    by Asif Aleem

    Giftogram adds personalization to gift cards by allowing consumers to record personal messages that gift card recipients hear upon card activation. It is clever and unique way to differentiate a gift card program.

    2008
  • in Payments Innovation

    Campaign Management

    by Asif Aleem

    Frequent and relevant communications with cardholders help manage cost, increase customer engagement and drive down account churn. Campaign Manager was created to help clients manage customer communication throughout the life cycle of an account, helping to increase revenue and efficiency. Its powerful replacement tags and event-driven engine deliver personalized, timely communications about marketing, customer service or account details. With Campaign Manager, clients can configure multi-channel campaigns or communications using any combination of SMS, email, web and IVR channels and execute them with minimal to no on-going effort. Read the Campaign Manager datasheet.

    2007
  • in Payments Innovation

    Program Performance Management

    by Asif Aleem

    To help our clients gauge the effectiveness of their programs, i2c created MCP Index, an analytical tool which compared client programs against benchmarked performance data aggregated across all MCP deployments. With the introduction of MCP Index, clients without access to industry-wide card issuing performance data now had a tool to measure the effectiveness of their programs and zero-in on areas that needed improvement. Read more about MCP reporting & analytics.

    2007
  • in Payments Innovation

    Share-of-Spend Model

    by Asif Aleem

    Recognizing that market forces would apply downward pressure on fees charged to prepaid cardholders, i2c began advocating a new business model for prepaid: Share-of-Spend. The Share-of-Spend model recognizes that profitability gained through fee income is unsustainable and aligns the interest of all stakeholders – cardholders, program managers and goods and services providers – to create long-term, profitable programs. Read more about the Share-of-Spend model.

    2007
  • in Payments Innovation

    Entitlements

    by Asif Aleem

    With the introduction of its Entitlement technology, i2c made it possible to process transactions using a new unit of currency: Stock-Keeping Units (SKUs). It provided clients with the flexibility to load, process redemptions and do balance inquiries on goods and services instead of just monetary currency – a unique capability that enabled them to get creative with their programs.

    2007
  • in Payments Innovation

    Distribution

    by Javed Iqbal

    In response to market demands for an efficient, transparent and accurate tool with which to track revenue-share with distribution partners, i2c introduced the industry’s first real-time sales channel management engine. Before i2c introduced this technology, the process of tracking partner recurring revenue-share was time-consuming and wrought with mistakes. i2c automated this process by allowing clients to construct either a simple matrix or multi-tiered relationship tree to manage the distribution of revenue across all channel partners. The technology saved clients significant time and money and provided their channel partners with a tool to verify accuracy of revenue-share payments.

    2006
  • in Payments Innovation

    Multi-Pursing & Mobile Wallet Support

    by Javed Iqbal

    To enable increasingly complex financial transactions and management, i2c enhanced MCP by creating support for multiple purses on one account. This allowed customers the ability to access different types of funds through one account and opened up opportunities for clients to launch new products, such as mobile wallet services. Download the case study Moving Toward the Mobile Wallet to learn more about multi-pursing.

    2003
  • in Payments Innovation

    Value-Added Services (VAS) Accounts

    by Javed Iqbal

    Taking the user-defined setup concept a step further, i2c developed the architecture to integrate value-added services – defined and configured by clients without development work – into the MCP processing platform. The use of value-added services are critical in creating program differentiation and one of the keys to building a loyal customer base, but historically they took years to integrate into the core processing system. With the introduction of i2c’s VAS configuration interface, clients could add and fine-tune value-added services with a few clicks of their mouses.

    2003
  • in Payments Innovation

    User-Defined Program Setup

    by Asif Aleem

    i2c introduced an intuitive Graphical User Interface (GUI) within the MCP platform that allowed clients to set-up and refine card programs themselves. This revolutionized the way programs could be created and brought to market. While other processing platforms required paperwork to be sent from one place to another, leading to months of configuration and costly development work, MCP’s GUI made it possible for clients to go from concept to test card in 24 hours. Read more about MCP’s configurability.

    2003
January 2003