Transportation agencies around the world are redesigning their fare payment systems to accept credit, debit, and prepaid cards directly at points of entry or exit. And there’s a lot of additional value beyond streamlining fare payment and reducing costs associated with accepting and managing cash.
Imagine a local rail commuter receiving a coupon for a discount offer on his smartphone at a nearby flower stand after he exits the turnstile on his way home. Or another passenger receiving an offer from a coffee stand valid during her regular morning commute.
With i2c’s payment processing technology, transit agencies can expand ticketing services to include state-of-the-art retail promotion and event-triggered digital offers and coupons. The i2c platform recognizes, analyzes, and acts on relevant, contextual information about a cardholder’s experience and can create actionable, insight-based personal engagement with the consumer.
With i2c, transit agencies to streamline their operations while giving passengers a modern, feature-rich payment option that is convenient, safe, and secure.
Create new revenue opportunities for your transit agency, local merchants, and brands by adding sophisticated payment and retail promotion capabilities to transit ticketing operations.
Managing cash and maintaining a proprietary fare payment systems are expensive compared with accepting debit, credit, or prepaid cards at the point of entry or exit.
Capture important data on how riders are using transit systems. Leverage this information to trigger timely communications or present rewards, coupons, or contextual offers.