Loyalty & Marketing


Engage customers and differentiate your brand with innovative, contextual, loyalty and marketing solutions

New technologies like mobile have changed the way consumers communicate, shop, and process information, yet many companies struggle to evolve their loyalty and marketing campaigns beyond “one-size-fits-all” discounts and rewards programs. i2c solves this problem with compelling loyalty and marketing solutions that leverage consumer preferences and data insights at the transaction level, setting you apart from the competition. By engaging consumers at the point-of-purchase, and via their payment devices, you can connect in new, creative, and relevant ways.

Key Features
Rewards
Rewards
Delight your customers by providing a range of reward options including points, account credits, miles, cash-back, and card-linked coupons and offers.
Targeting
Targeting
Capture the behaviors, goals, environments, needs, and attitudes of your customers based on a multitude of data points. Always deliver the right message or offer to the right customer at the right time.
Campaign Management
Campaign Management
Execute marketing campaigns with little to no effort with event-triggering capabilities and real-time access to rich data such as customer purchase history, location data, and redemption insights.
Delivery & Redemption
Delivery & Redemption
Reach customers through a variety of channels whether in-app, SMS, email or voice. Make it seamless for them to redeem offers and specify preferences.

You choose how and when to deploy offers based on real-time contextual commerce and cardholder data

i2c Engage is a loyalty and marketing solution that allows you to create dynamic campaigns for each stage of the customer lifecycle. By processing real-time data on your customers’ transactions, behaviors, and locations, it provides essential contextual information needed to get the right communication to the right person, at the right time, via the right channel.

Personalize

After expending significant time and money to attract profitable customers, having the ability to engage and ultimately retain them is essential to getting a return on your investment. Identify and target consumer segments in new, intelligent, ways and execute a myriad of personalized loyalty campaigns utilizing real-time, multi-channel delivery methods.

Create Loyalty

Increase spend and provide value to the customer with digital coupons. Send personalized marketing, account, and customer service messages to targeted customer segments. Or target offers based on customer-specified preferences, demographic data, or payment and purchase transactions.

Gain Insight

Use real-time, transaction-level data as “triggers” to create loyalty campaigns that sync with a cardholder’s behavior. i2c’s loyalty capabilities can be used as an integrated solution or stand-alone, and can be coupled with other systems and data sources.

Create Value

With a broad spectrum of customer engagement opportunities and capabilities, take advantage of merchant-funded rewards and digital coupons or utilize i2c’s complete loyalty platform with integrated mobile communication tools.