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mRay |
simple, safe mobile account access |
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The mRay Advantage |
| For Program Managers |
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Distinguish your program in the marketplace with additional cardholder functionality and ease of use. |
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Support a broad transaction set without requiring a download to the handset and without compromising security. |
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Send transactional messages to report account activity or fraud; send promotional messages and electronic incentives to increase activation and usage. |
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Reduce customer-service costs by providing and encouraging access to mRay services. |
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Increase cardholder loyalty and satisfaction through increased engagement and communication. |
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| For Consumers |
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Check your account balance and receive an instant ministatement anywhere, anytime. |
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Use mobile banking through short codes and SMS messages, with no applications to download and without compromising security. |
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Stay in control of your money by setting up account alerts to be sent to your mobile telephone. |
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Save money by avoiding ATM and customer-service charges for requests handled through mRay. |
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Take advantage of discounts and electronic incentives to get the most out of your prepaid card. |
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Roberta is out on her daily appointments and errands. She enjoys the control and convenience that her prepaid card affords her in purchasing goods and services and managing her money. As she is away from her home and office most of the day, she especially values using her mobile telephone in helping her stay on top of things. Whenever she needs to find out how much money is left on her prepaid card or whether her last bill payment went through, she just sends a short text message, and she has the answer almost immediately. It’s so simple, and she doesn’t have to download any applications or log in to any Web sites. Roberta is pleased to have a prepaid card with access to mRay, simple and convenient mobile account access, and that’s why she uses her prepaid card for all of her transactions.
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Mobile in the Prepaid World |
| Today’s changing mobile landscape offers consumers many alluring options for combining mobile and financial services. Getting the right combination, though, involves joining the right application, the right technology, and the right need. |
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| Worldwide mobile phone sales to end users totaled 1.211 billion units in 2009 and 314.7 million units in the first quarter of 2010, a 17 per cent increase from the same period in 2009, according to Gartner, Inc. (www.gartner.com, May 19, 2010) Gartner also forecasts that the number of mobile payment users worldwide will exceed 108.6 million in 2010, a 54.5 percent increase from 2009. (www.gartner.com, June 21, 2010) Javelin Strategy & Research estimates that by 2014, 45% of mobile-phone users will actually use mobile banking, and 99 million U.S. adults will conduct mobile banking transactions at least once per year. (www.javelinstrategy.com, September 9, 2009) |
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For prepaid consumers, a prepaid card purchase often follows on the heels of a prepaid phone purchase. As prepaid cardholders mobile phones become their preferred “connection to the world,” secure mobile access to their prepaid accounts is often a deciding factor in their choice of prepaid card. Simple, safe mobile account access with i2c Inc.’s mRay provides not only security and easy setup, but also a way to educate and engage cardholders to keep them satisfied and coming back for more.
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mRay: Mobile Account Access |
| mRay is i2c Inc.’s mobile account access service available through My Card Place (MCP), a comprehensive, robust, tried-and-tested processing platform that has been used since 2001 to manage some of the most innovative prepaid card programs in the industry. MCP provides the processing tools and services as well as complementary components for full turnkey management of successful prepaid programs. |
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| The mRay cardholder service provides mobile telephone account access and multiple alternatives to interact with cardholders who have mobiles telephones. Cardholders can check their account balance and receive an instant ministatement anywhere, anytime, using MCP mRay services. |
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| Card program managers and marketers can send promotional offers, up-to-date news, and important event information to keep cardholders informed and engaged. Outbound messaging can contribute to cardholder adoption of other program features, such as direct deposit or bill pay. Such efforts, when focused on ways to save cardholders money, also can change behavior and increase loyalty. |
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How Does mRay Work? |
mRay Setup |
Program managers can set up mRay quickly and easily in MCP so that cardholders can subscribe to mRay services through various channels, including by SMS, by IVR, on the cardholder Web site, and by calling a live agent.
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| They can configure their programs so that the system will send a cardholder a reminders or incentives based on transaction history—such as to reload if they have missed a load or to take advantage of mRay services to save money over ATM requests. Promoted through SMS or the cardholder Web site, additional incentives—such as discounts on reloads or electronic coupons that can be redeemed at the point of sale—are also effective tools to educate cardholders in the prepaid landscape and change their behavior to be as economical and efficient for them as possible. |
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| Program managers can also use mRay to inform cardholders of any potential fraud or other important account activity. |
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| Cardholders do not have to set anything up to use mRay, just simply subscribe to mRay services, as described below. There are no applications to download to their mobile telephones or complicated connections to configure. They just use the mobile telephone functions with which they are already familiar. Because mRay works with just keywords, or short codes, and SMS, cardholders’ financial information remains secure. |
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mRay Services |
| mRay services for cardholders include straightforward functions and clear options: |
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Subscription and cancellation of their mRay services—by SMS, through the IVR, on the cardholder Web site, or with the assistance of a live customer-service agent |
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Account balance inquiry—anywhere, anytime, for all of their accounts linked to their prepaid card. |
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Ministatement inquiry—anywhere, anytime, for all of their accounts linked to their prepaid card. |
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Help—so that they can get immediate assistance and information about using mRay. |
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Using mRay |
Using mRay on a mobile phone is simple. Cardholders type in and send specific keywords or short codes by SMS to request information, such as a balance inquiry or a ministatement. The requested information is immediately sent back by SMS to the cardholder’s mobile phone.
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Several features make it easy for cardholders to use mRay through their mobile telephones. First of all, cardholders can select their preferred language of communication with mRay. They can set up account alerts to be sent to their mobile telephone, such as when their balance drops below a certain level.
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| To help cardholders with keywords and short codes, mRay uses aliases, supporting multiple keywords for a single command. For example, for a balance inquiry, a cardholder can send any one of the following to get the same result: BAL, BI, BLA, BALAN, or BALANCE. With aliases, mRay makes it easier for cardholders to remember commands and even helps by recognizing common mistakes in typing. |
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| Cardholders can also receive promotional offers and electronic incentives—such as i-Coupons —through their mobile phones, once they opt in to receive them, and then accept or reject the offers, which are available for use immediately. |
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| Finally, cardholders can use mRay to get the nearest load locations for their prepaid card. |
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