Real-time, event-triggered offers & communications

Over the past few years, a number of developments have altered the loyalty marketing landscape. New technologies have changed the way consumers communicate, shop and process information. A wave of new brands have succeeded in capturing consumers' time and attention, and they are actively seeking new ways to monetize this access. However, many companies have struggled to evolve their loyalty programs past emailed discounts and rewards programs. i2c disrupts this stagnant state of affairs with loyalty solutions that innovate on the purchase transaction level. By engaging consumers at the point-of-sale and via their payment devices, i2c allows companies to connect with their consumers in new, creative and relevant ways.

Bring Unprecedented Immediacy & Relevancy to Your Loyalty & Marketing Efforts

After expending significant time and money to attract profitable customers, having the ability to engage and ultimately retain them is essential to getting a return on your investment. With i2c's loyalty solutions, you can identify and target consumer segments in new, smart ways and execute a myriad of personalized loyalty campaigns utilizing real-time, multi-channel delivery methods.

Create Campaigns That Respond in Real-Time to Customer Behaviors

By leveraging its payment ecosystem connections and proven success in transaction processing, i2c is able to integrate payment transaction data into our loyalty solutions. The ability to see transaction-level data in real-time and employ it as a “trigger” in loyalty campaigns allows you to create loyalty and marketing programs never before possible.

Dynamic Loyalty Solutions for Each Stage of the Customer Life-Cycle

i2c's suite of loyalty solutions covers a broad spectrum of customer engagement opportunities. Whether you are looking to take advantage of merchant-funded rewards and digital coupons or need a full-blown loyalty platform with integrated mobile communication tools, i2c offers flexible loyalty solutions to meet your needs.

Card issuers, payment networks, program managers, retailers and mobile wallet providers can use i2c's loyalty solutions to:

• Increase spend, provide customer value and create stickiness with digital coupons
• Send personalized marketing, account, and customer service messages to targeted customer segments
• Create a multi-faceted loyalty and customer engagement program from one platform. The platform can be deployed in conjunction with i2c's transaction processing platform or used as a stand-alone loyalty solution that can integrate with other systems and data sources.
• Target offers based on customer-specified preferences, demographic data or payment transactions
• International Capabilities
• Utilize location-based and mobile communication technology to deliver offers or messages in response to cycle metrics, such as purchase transactions. Offers can be delivered automatically as specified events occur in real-time.
• Support free-standing insert (FSI) coupons and Recency Frequency Monetary (RFM)-triggered offers
• Reduce customer service costs by providing customer account information through mobile apps, SMS or email

As a trailblazer and visionary in the payments industry, i2c is uniquely positioned to help you cultivate loyalty in your customer base. Find out more about how we can help your business – contact us today.