Over the past few years, a number of developments have altered the loyalty marketing landscape. New technologies have changed the way consumers communicate, shop and process information. A wave of new brands have succeeded in capturing consumers' time and attention, and they are actively seeking new ways to monetize this access. However, many companies have struggled to evolve their loyalty programs past emailed discounts and rewards programs. i2c disrupts this stagnant state of affairs with loyalty solutions that innovate on the purchase transaction level. By engaging consumers at the point-of-sale and via their payment devices, i2c allows companies to connect with their consumers in new, creative and relevant ways.
After expending significant time and money to attract profitable customers, having the ability to engage and ultimately retain them is essential to getting a return on your investment. With i2c's loyalty solutions, you can identify and target consumer segments in new, smart ways and execute a myriad of personalized loyalty campaigns utilizing real-time, multi-channel delivery methods.
The number of active mobile coupon users worldwide is expected to increase 13-fold from 2.7 million in 2010 to nearly 35 million in 2014.
Source: Yankee Group, 2011
By leveraging its payment ecosystem connections and proven success in transaction processing, i2c is able to integrate payment transaction data into our loyalty solutions. The ability to see transaction-level data in real-time and employ it as a “trigger” in loyalty campaigns allows you to create loyalty and marketing programs never before possible.
i2c's suite of loyalty solutions covers a broad spectrum of customer engagement opportunities. Whether you are looking to take advantage of merchant-funded rewards and digital coupons or need a full-blown loyalty platform with integrated mobile communication tools, i2c offers flexible loyalty solutions to meet your needs.
Card issuers, payment networks, program managers, retailers and mobile wallet providers can use i2c's loyalty solutions to:
As a trailblazer and visionary in the payments industry, i2c is uniquely positioned to help you cultivate loyalty in your customer base. Find out more about how we can help your business – contact us today.