Although cards are predicted to take
a 47 per cent share in US payments by 2010, and about
785 million cards are used today, paper payments comprised
63 per cent of payments in the US in 2001, according
to The Nilson Report. With over 6,000 US credit card
issuers dispensing cards, product differentiation
is also moving up the agenda, in the form of novel
card shapes, contactless and 'proximity payment' cards.
"The biggest opportunity for card companies is
their ability to replace cash payment with card payments",
confirms Celent analyst, Ariana-Michele Moore, as
"consumers don't like to scrounge around for
pennies". |
|
With
approximately $30 billion spent annually in the United States
on promotions, businesses, organizations and individuals,
consumers need a cost effective alternative to carrying
cash and checks.
Program Description:
Cash cards are available as general use
disposable cards or as reloadable cards that allow access
at ATM and POS terminals.
Cash card products include prepaid cash cards, refund cards
for purchase returns, promotional cash reward cards, campus
cards, cash cards for messengers or temporary help who need
occasional access to funds.
| Features: |
 |
Disposable or reloadable |
|
Branded with Visa or MasterCard logo or
non-branded ATM card |
|
ATM and POS terminal access |
|
Custom card design |
|
Instant availability for non-branded ATM
card |
|
Card carrier with PIN number available |
|
Value added through PASPort POS terminal,
Internet or IVR |
|
Activity and balance information available
through Internet or IVR |
|
Turnkey program setup and management |
|
